Word- of- mouth influence is especially important in the sale of products that are expensive, risky, or highly visible.

Question

Quizplus · Accepted Answer

Word-of-mouth influence can have a significant impact on the purchase decision for products that are expensive, risky or highly visible, as people tend to rely on recommendations from friends, family and peers before making a purchase. This can include things like cars, financial investments, or luxury goods.

Word- Of- Mouth Influence Is Especially Important in the Sale