Myer Melbourne is a major sponsor of the Spring Racing Carnival. In particular, Myer stages the annual event known as Fashions on the Field in which Myer awards shopping vouchers to the woman judged to be wearing the most stylish outfit. This event generally receives widespread media coverage on national TV, newspapers and magazines. This event is most likely part of:
A) lobbying.
B) public relations.
C) advertising.
D) product publicity.
E) sales promotion.

Question

Quizplus · Accepted Answer

Fashions on the Field is an event that involves promoting Myer and its association with the Spring Racing Carnival through media coverage and public engagement. This is a classic example of public relations, as it aims to build and maintain a positive relationship between Myer and its customers, as well as promote brand awareness and reputation. Myer is not directly selling or promoting a particular product or service, nor is it engaging in lobbying or product publicity.

Myer Melbourne Is a Major Sponsor of the Spring Racing