Media planners must look at both the total cost of using a medium and the cost per one thousand exposure.

Question

Quizplus · Accepted Answer

Media planners need to consider both the total cost of using a medium and the cost per one thousand exposures (CPM) when making decisions about media placement. By looking at the CPM, they can evaluate the effectiveness and efficiency of different media options in reaching their target audience.

Media Planners Must Look at Both the Total Cost of Using