Personal selling is second only to advertising in terms of its cost per person reached.

Question

Quizplus · Accepted Answer

Personal selling is typically more expensive per person reached compared to advertising. This is because personal selling involves more one-on-one interaction between the salesperson and the potential customer, which can require more time and resources. Advertising, on the other hand, can reach a larger audience with a single message and is often more cost-effective per person reached.

Personal Selling Is Second Only to Advertising in Terms of Its