The mere fact that a firm achieves competitive- parity in its advertising budget does not guarantee that its promotional efforts will be as effective as those of its competitors.

Question

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Competitive parity in advertising budget only ensures that a firm is spending the same amount as its competitors, but it does not guarantee that its promotional efforts will be as effective as theirs. Other factors such as advertising message and media selection play a role in determining advertising effectiveness.

The Mere Fact That a Firm Achieves Competitive- Parity in Its