A __________ is a free- form corporation that combines several diversified retailing lines and forms under central ownership, along with integration of distribution- and- management functions of those retailing lines and forms.
A) retailer cooperative
B) consumer cooperative
C) merchandising conglomerate
D) voluntary chain
E) retail licensing arrangement

Question

Quizplus · Accepted Answer

The definition provided in the question best describes a merchandising conglomerate. A retailer cooperative consists of independent retailers who come together to purchase goods in bulk, but they maintain their individual identities. A consumer cooperative is owned and governed by the members who use its services. A voluntary chain is a contractual agreement between independent retailers to purchase goods from a wholesaler or a franchisee. A retail licensing arrangement involves one company allowing another company to use its name and branding for a fee.

A __________ Is a Free- Form Corporation That Combines Several