Packaged peanuts are sold in grocery stores, service stations, convenience stores, drugstores, discount stores, and vending machines. This is an example of _________distribution strategy.

Question

Quizplus · Accepted Answer

The given example indicates that the packaged peanuts are distributed through various channels such as grocery stores, service stations, convenience stores, drugstores, discount stores, and vending machines. This implies that the distribution is widespread and intensive. Therefore, option D, intensive distribution strategy, is the best choice. Selective distribution involves choosing a limited number of channels to distribute products. Exclusive distribution involves restricting the distribution to only one or a few outlets. Horizontal distribution does not exist as a distribution strategy. Franchising is a business model that involves the licensing of a company's brand and business model for a fee.

Packaged Peanuts Are Sold in Grocery Stores, Service Stations, Convenience