Bega manufactures cheese products. These products are sold in large quantity to independent wholesalers who subsequently repackage and subsequently sell them to independent retail outlets most of which are supermarkets or convenience stores. Bega is using:

Question

Quizplus · Accepted Answer

Bega is using conventional marketing channels where their products are sold to independent wholesalers who then sell them to independent retail outlets. This is a common distribution system used by manufacturers to reach their end customers.

Bega Manufactures Cheese Products