Supermarkets often price one or two popular items such as butter and bread at very low prices with a view to increasing store traffic. This practice is known as a(n):
A) loss leader.
B) special price.
C) rebate.
D) allowance.
E) discount.

Question

Quizplus · Accepted Answer

The practice described in the question is known as a loss leader, where a popular item is priced at a very low price to attract customers to the store, with the hope that they will buy other items as well.

Supermarkets Often Price One or Two Popular Items Such as Butter