When sellers combine two or more of their products and offer them for sale as a single unit for a single price, that represents less than if both products were purchased separately, this is known as:
A) optional product pricing.
B) product- bundle pricing.
C) offset pricing.
D) by- product pricing.
E) none of the above

Question

Quizplus · Accepted Answer

This is known as product-bundle pricing, where sellers bundle multiple products and offer them at a lower price than if purchased separately.

When Sellers Combine Two or More of Their Products and Offer