The travel market is often divided into two major groups based on price sensitivity. Corporate travellers are not very price sensitive, but are more time sensitive while the pleasure- leisure travel segment is very price sensitive, but not very time sensitive. Briefly outline the factors that contribute to the price sensitivities in these two market segments.

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The Answer of The travel market is often divided into two major groups based on price sensitivity. Corporate travellers are not very price sensitive, but are more time sensitive while the pleasure- leisure travel segment is very price sensitive, but not very time sensitive. Briefly outline the factors that contribute to the price sensitivities in these two market segments.

The Travel Market Is Often Divided into Two Major Groups