The stage of the product adoption process in which consumers sample the product on a limited scale to improve their understanding of product value is known as:
A) awareness.
B) interest.
C) evaluation.
D) trial.
E) adoption.

Question

Quizplus · Accepted Answer

The stage of the product adoption process in which consumers sample the product on a limited scale to improve their understanding of product value is known as trial. During this stage, consumers try out the product to see if it meets their needs and expectations. It is an important step in the adoption process because it allows consumers to make informed decisions about the product before committing to a full purchase.

The Stage of the Product Adoption Process in Which Consumers