An industrial marketer asks a select group of potential customers to agree to use the new product for a limited time. This type of test marketing is known as a:
A) controlled test market.
B) trade show test.
C) dealer display.
D) product- use test.

Question

Quizplus · Accepted Answer

The test marketing described in the question is a product-use test, where the marketer asks potential customers to use the new product for a limited time. Controlled test markets and dealer displays involve more structured and controlled settings for testing products, while trade show tests typically involve showcasing a product at a trade show to generate interest and feedback.

An Industrial Marketer Asks a Select Group of Potential Customers