An international brand marketer has decided to launch its new product in New Zealand first. Providing that the product proves to be successful in NZ, the product will be released in Malaysia before tackling Australia, Indonesia and Thailand. This process is known as:

Question

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A planned rollout refers to the strategic release of a new product in stages across different geographic locations or markets, starting with a smaller, initial market to gauge the product's success before expanding to larger or more markets. This approach allows the company to manage risks and make adjustments based on the product's performance in the initial market(s).

An International Brand Marketer Has Decided to Launch Its New