The yo- yo is a product that makes a rapid market appearance, quickly becomes a "must- have" accessory for many young people, disappears from the market with almost the same speed that it appeared and then seems to lie dormant for a decade or more before a new incarnation of the yo- yo appears and the cycle repeats. The yo- yo is a great example of a:

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The yo-yo's rapid rise in popularity and subsequent disappearance is a classic case of a fad. A fad is a product or trend that experiences a sudden surge in popularity, but ultimately has a short-lived lifespan before disappearing from the market.

The Yo- Yo Is a Product That Makes a Rapid