The stage of the product adoption process in which consumers consider whether trying a new product makes sense is known as:
A) awareness.
B) interest.
C) evaluation.
D) trial.
E) adoption.

Question

Quizplus · Accepted Answer

The evaluation stage of the product adoption process is where consumers consider whether trying a new product makes sense. Awareness is when consumers become aware of the product's existence, interest is when they become intrigued by it, trial is when they try it for the first time, and adoption is when they continue to use it regularly.

The Stage of the Product Adoption Process in Which Consumers