Buyers can be categorised according to their tendency to adopt new products. Which of the following is NOT one of the adopter groups?
A) laggards
B) non- adopters
C) early adopters
D) innovators
E) early Majority

Question

Quizplus · Accepted Answer

Non-adopters are not considered an adopter group since they do not adopt new products. The other four options are all considered adopter groups.

Buyers Can Be Categorised According to Their Tendency to Adopt