Under which conditions should a marketer consider investing in the cost of test marketing?
A) when management have questions about the optimal marketing mix for the new product and/or its market acceptance
B) when management are not confident of the new product's market probable success
C) when the costs of research and development are relatively high
D) all of the above
E) none of the above

Question

Quizplus · Accepted Answer

Test marketing should be considered when there are questions about the optimal marketing mix for the new product and/or its market acceptance, when there is uncertainty about the product's market success, and when the costs of research and development are relatively high. Therefore, all of the above conditions indicate that test marketing may be a worthwhile investment.

Under Which Conditions Should a Marketer Consider Investing in the Cost