A _________ is an idea for a potential new product that fits with the company's mission; a is a detailed version of the idea stated in meaningful consumer terms.
A) product concept; sample product
B) product idea; product concept
C) product idea; trial product
D) product concept; working model
E) product concept; prototype

Question

Quizplus · Accepted Answer

A product idea is the initial idea for a new product, while a product concept is a more detailed version of the idea stated in meaningful consumer terms. Therefore, B is the correct answer. Sample product, trial product, and working model or prototype are all stages that come after a product concept has been developed.

A _________ Is an Idea for a Potential New Product