The stage of the product adoption process in which consumers seek out more information about a new product is known as:
A) awareness.
B) interest.
C) evaluation.
D) trial.
E) adoption.

Question

Quizplus · Accepted Answer

In the interest stage, consumers have become aware of the product and start looking for more information about it to understand it better. This is when they show curiosity and seek details that might lead to consideration or evaluation.

The Stage of the Product Adoption Process in Which Consumers