Omega Inc. has put together a cross- functional working group to manage a new product concept from concept development through to commercialisation. The team consists of representatives from sales, marketing, production, R & D, Logistics and Human Resources. Omega Inc.'s approach to new product development is BEST described as:
A) standard new product development.
B) simulated new product development.
C) systematic new product development.
D) team- based new product development.
E) customer- centred new product development.

Question

Quizplus · Accepted Answer

Omega Inc.'s approach to new product development involves a cross-functional team, which is indicative of team-based new product development. The fact that the team is represented by different departments suggests that the approach is comprehensive and collaborative, which is a key characteristic of team-based new product development.

Omega Inc Has Put Together a Cross- Functional Working Group to to Manage