Which of the following statements about the product life cycle (PLC) is FALSE?
A) Most product classes pass through the maturity stage relatively quickly.
B) Not all products pass through the S- shaped product life cycle.
C) The PLC can be applied to a product class or a product form.
D) The PLC can be applied to a brand.
E) None of the above-all statements are true.

Question

Quizplus · Accepted Answer

This statement is false. While some products may pass through the maturity stage relatively quickly, others may stay in this stage for a longer period of time before declining. The length of time spent in each stage of the PLC varies based on factors such as market demand and competition.

Which of the Following Statements About the Product Life Cycle