The last stage of the new product development process is:
A) market strategy development.
B) product development.
C) business analysis.
D) test marketing.
E) commercialisation.

Question

Quizplus · Accepted Answer

The last stage of the new product development process is commercialisation, which involves launching the product in the market and implementing the marketing and sales strategies developed in the earlier stages. This stage marks the end of the product development process and the beginning of the product's life cycle.

The Last Stage of the New Product Development Process Is