________is the stage of the new product development process that allows marketers to gain experience with marketing the product, iron out potential problems, and uncover any additional information required before committing to the expense of full introduction.
A) Market strategy development
B) Business analysis
C) Test marketing
D) Product development
E) Commercialisation

Question

Quizplus · Accepted Answer

Test marketing is the stage of the new product development process that allows marketers to gain experience with marketing the product, iron out potential problems, and uncover any additional information required before committing to the expense of full introduction. During this stage, the company introduces the product to a limited market to observe consumer reactions and gather feedback before making a decision on whether to proceed with full launch.

________Is the Stage of the New Product Development Process That