The stage of the product life cycle where a company is MOST likely to consider modifying its product is:
A) introduction.
B) growth.
C) maturity.
D) decline.
E) demise.

Question

Quizplus · Accepted Answer

In the maturity stage, sales growth tends to slow down and competition increases, making it necessary for companies to consider modifying their product to stay competitive and extend the product's life cycle.

The Stage of the Product Life Cycle Where a Company