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Marketing Study Set 16
Quiz 11: New Products
Path 4
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Question 121
Essay
Identify and briefly characterise the five stages of the product life cycle (PLC).
Question 122
Essay
Briefly describe the role of business analysts in the product development process. What is the most difficult task faced by the marketer during business analysis?
Question 123
Essay
Taking the strategies of introduction, growth, maturity and decline found in the product life cycle (PLC), briefly discuss the strategies that might be used in product, price, distribution and advertising to guide the product through the life cycle.