You have just met a friend for coffee and a chat but are not planning to eat. The waiter brings over a cake trolley containing the most spectacular and elaborately decorated cakes and before you know it, both you and your friend have ordered a slice of cake to enjoy with your coffee. This is an example of a(n):

Question

Quizplus · Accepted Answer

An impulse purchase is a sudden and unplanned decision to buy a product or service, often prompted by a strong emotional response to a display or advert. In this scenario, the sight of the cake trolley may have triggered an emotional response or desire for the cake, leading to the impulse purchase of a slice of cake with coffee.

You Have Just Met a Friend for Coffee and a Chat