L'Oreal is one of the largest and fastest growing skincare and cosmetics brands. Innovation and product development are central to L'Oreal's success. In skincare, the company currently offers four brands addressing the specific skincare needs of women at different ages; Youth Code for women aged 30+; Revitalift for women aged 35+; Age Perfect for women aged 50+ and Age Re- Perfect for women aged 60+. Recently, L'Oreal launched L'Oreal for men with similar products pitched at different age groups. All L'Oreal products feature the L'Oreal brand name while the advertising tag line consistently used in all skincare is, "L'Oreal, because your worth it." L'Oreal's brand strategy is BEST described as:

Question

Quizplus · Accepted Answer

L'Oreal's strategy is multibranding because they offer multiple brands under the L'Oreal name, each targeting different age groups and needs within the skincare category.

L'Oreal Is One of the Largest and Fastest Growing Skincare