To celebrate the Barbie Doll's 50th birthday, Fiat motor vehicles joined with toy manufacturer, Mattel, to market the 500 Barbie, a pink coloured motor car. The 500 Barbie is only available in nail polish pink colour and features a free lipstick in the glove compartment. This is an example of which type of branding?
A) private label
B) brand extension strategy
C) co- branding
D) national branding
E) licensed branding
Correct Answer:
Verified
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