The Electric company manufactures and sells washing machines. Convinced that consumers are really purchasing a cleaning system, Electric offers a complete line of accessories, special detergents and cleaning/dying solutions, a toll- free trouble hotline, and a comprehensive service plan. Electric is concentrating on the:

Question

Quizplus · Accepted Answer

The augmented product is the additional features and services that surround the core product to provide additional value to the customer. In this case, Electric is offering a complete line of accessories, special detergents and cleaning/dying solutions, a toll-free trouble hotline, and a comprehensive service plan, all of which are part of the augmented product.

The Electric Company Manufactures and Sells Washing Machines