Marketers should only be concerned with the primary package in order to control product cost.

Name: Marketers should only be concerned with the primary package in order to control product cost.
Brand: Quizplus
Rating: 5.0 (33 reviews)

Question

Quizplus · Accepted Answer

Marketers should consider both primary and secondary packaging as part of their product cost analysis. Secondary packaging can also have an impact on costs, such as transportation and storage expenses. Ignoring secondary packaging can lead to unexpected costs and inefficiencies in the supply chain.

Marketers Should Only Be Concerned with the Primary Package in Order