Price- cutting, as a means of delivering superior value, rarely delivers long-term value. Which of the following is NOT one of the disadvantages normally associated with price- cutting?
A) Price- cuts are easily imitated by competitors.
B) Price- cuts are too difficult to implement.
C) Price- cuts in the wrong places can damage customer relationships.
D) Price- cuts may not be sustainable in the long term.
E) Price- cuts can erode brand image.

Question

Quizplus · Accepted Answer

The statement mentions that price-cutting rarely delivers long-term value and lists several disadvantages associated with it, such as the ease of imitation, potential damage to customer relationships, and erosion of brand image. However, it does not suggest that price-cuts are too difficult to implement, making choice B the correct answer.

Price- Cutting, as a Means of Delivering Superior Value, Rarely