Vesna has just purchased a new iPhone. On the way home, Vesna is sitting on the train, looking at her purchase, investigating its functionality and thinking about how she will use it. She is also reflecting on the amount of time she spent travelling into town, shopping around, comparing prices and generally learning more about the product prior to purchase. Vesna is engaged in assessing:
A) customer sacrifices.
B) relationships.
C) lifetime value.
D) satisfaction.
E) customer value.

Question

Quizplus · Accepted Answer

Vesna is assessing customer value, which involves evaluating what she gets (the benefits of the product, its functionality, and how it meets her needs) against what she has given up (time and effort spent in researching and purchasing the product). This assessment includes considering both the benefits of the product and the sacrifices made to obtain it.

Vesna Has Just Purchased a New IPhone