At the heart of any marketing programme is the firm's ________, its tangible offering to the market.
A) value
B) strategy
C) product
D) people
E) brand

Question

Quizplus · Accepted Answer

The product is the tangible offering that a firm presents to the market as part of its marketing programme. While value, strategy, people, and brand can all be important components of the marketing programme, they are not the core offering that the firm is providing to its customers.

At the Heart of Any Marketing Programme Is the Firm's