The process of dividing the total potential market into segments or groups of customers is known as:
A) market analysis.
B) target marketing.
C) market segmentation.
D) market positioning.
E) market profiling.

Question

Quizplus · Accepted Answer

Market segmentation refers to dividing the total potential market into segments or groups of customers based on characteristics such as age, gender, income, and interests. This allows businesses to better target their marketing efforts to specific groups and tailor their products or services to meet their needs and preferences.

The Process of Dividing the Total Potential Market into Segments