Consumers who develop artificially high expectations about a brand are more likely to:
A) experience dissatisfaction.
B) make positive brand recommendations.
C) become brand ambassadors.
D) be delighted.
E) become loyal to the brand.

Question

Quizplus · Accepted Answer

Consumers who develop artificially high expectations about a brand are likely to experience dissatisfaction because the brand may not be able to meet these unrealistic expectations. This could lead to disappointment and negative feelings towards the brand.

Consumers Who Develop Artificially High Expectations About a Brand Are