Select the word that BEST completes the following sentence. The concept of value is a two- way street. The company creates value for customers. In turn the company captures value from customers in the form of________ customers who buy, and continue to buy the company's brands.
A) profitable
B) loyal
C) lifetime
D) valuable
E) none of the above

Question

Quizplus · Accepted Answer

The sentence suggests that the company is able to capture value from customers who continue to buy its brands, which indicates that the customers are loyal. The other options may also be applicable in certain contexts, but "loyal" is the best fit based on the given sentence.

Select the Word That BEST Completes the Following Sentence