The value of an entire stream of purchases that the customer would make over a lifetime of patronage is known as:
A) customer cash flow.
B) customer revenue expectancy.
C) customer lifetime value.
D) customer re- purchase propensity.
E) none of the above

Question

Quizplus · Accepted Answer

The value of an entire stream of purchases that the customer would make over a lifetime of patronage is known as customer lifetime value (CLV). CLV is an essential metric used by businesses to calculate the potential revenue they can generate from a customer over their lifetime of engagement with the company. It helps businesses make informed decisions to improve customer experiences and loyalty to generate maximum profits.

The Value of an Entire Stream of Purchases That the Customer