Social marketing refers to which of the following?
A) a situation involving an organisation's existing customer giving positive recommendations to his or her relatives and friends
B) the practice of cultivating customer relationships via social networks such as Facebook and Twitter
C) the practice of using events and social gatherings to stimulate public relations and customer relationships
D) the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programmes designed to influence the voluntary behaviour of target audiences, especially as practised by not- for- profit organisations
E) none of the above

Question

Quizplus · Accepted Answer

Social marketing refers specifically to the application of commercial marketing techniques to achieve social goals. It involves using marketing strategies to promote behaviour change, typically targeting health, safety, environment or societal issues. This approach is commonly used by not-for-profit organizations, governments and public health agencies to influence the voluntary behaviour of target audiences, and can involve a range of methods including advertising, public relations, events, and social media.

Social Marketing Refers to Which of the Following