Question 1

Discuss the marketer's argument for why an organisation should embrace the marketing concept.

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Question 2

Define and describe the marketing management concept.

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Question 3

The Internet has given modern companies a new set of capabilities. Among those capabilities is the ability to operate a new information channel. Describe how information can be used by the marketer in this new channel.

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Question 4

Is non- profit marketing an oxymoron? Explain.

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Question 5

Identify and discuss the major forces now changing the marketing landscape and challenging marketing strategy.

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Question 6

"Marketing encourages materialism, over- consumption and contributes to all manner of social problems". Discuss.

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Quiz 1: Marketing: Creating Superior Customer Value