Airbus competes on the basis of price while selling a standardized or homogeneous product. The company is using a ________ strategy.

Name: Airbus competes on the basis of price while selling a standardized or homogeneous product. The company is using a ________ strategy.
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Question

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Airbus is using a global strategy as it is competing on the basis of price in a standardized product. A global strategy focuses on offering a standardized product with a low cost and economies of scale.

Airbus Competes on the Basis of Price While Selling a Standardized