When an Italian printing company hires an American salesperson to visit American publishers and present the advantages of printing with this Italian company, this is an example of ________.

Question

Quizplus · Accepted Answer

This scenario describes personal selling, which involves a salesperson promoting and selling a product or service directly to potential customers. The Italian printing company has hired an American salesperson to personally present their company's advantages to American publishers.

When an Italian Printing Company Hires an American Salesperson to Visit