When competition for customers became more intense during the Sales Concept Era, businesses began to ________.
A)undertake aggressive sales tactics to "push" their products
B)focus on quality control measures to produce better quality products
C)use marketing concepts from an earlier era
D)take advantage of opportunities to market on the Internet

Question

Quizplus · Accepted Answer

During the Sales Concept Era, businesses believed that beating competitors was the key to success. As the competition for customers became more intense, they began to use aggressive sales tactics to push their products and increase sales.

When Competition for Customers Became More Intense During the Sales