Which of the following tools is NOT used to retain customers in order to stimulate future sales of similar or supplementary products?
A)heavy public advertising
B)IT
C)marketing communications
D)customer service

Question

Quizplus · Accepted Answer

Heavy public advertising is primarily used to attract new customers, while retaining customers typically involves strategies such as IT systems to improve customer experience, marketing communications to build and reinforce relationships, and excellent customer service to enhance satisfaction and loyalty.

Which of the Following Tools Is NOT Used to Retain