CRM stands for ________.
A)consumer relations manager
B)customer relationship management
C)communications, retailing, marketing
D)customized relationship management

Question

Quizplus · Accepted Answer

CRM stands for customer relationship management, which is a set of strategies, technologies, and practices used to manage and analyze customer interactions and data throughout the customer lifecycle. It aims to improve business relationships with customers, specifically focusing on customer retention and driving sales growth. A, C, and D are incorrect as they do not accurately reflect the meaning of CRM.

CRM Stands for ________