The marketing concept changed the focus from finding the right customer for a product to producing the right product for a customer and doing it better than the competition by specifically focusing on all of the following EXCEPT ________.
A)realizing a profit by satisfying customers over the long term
B)creating one product designed to meet the needs of all customers
C)aligning all functions of the organization to meet or exceed customer needs
D)identifying customer needs before the product is designed and produced

Question

Quizplus · Accepted Answer

The marketing concept focuses on producing the right product for a customer, but not by creating one product designed to meet the needs of all customers. Instead, it involves identifying different customer segments with unique needs and preferences, and then designing and producing products that satisfy those specific needs better than competitors.

The Marketing Concept Changed the Focus from Finding the Right