The most visible part of the marketing mix, which is also often the most expensive, is ________.
A)promotion
B)market research
C)market plan development
D)target market selection

Question

Quizplus · Accepted Answer

Promotion includes advertising, sales promotions, public relations, and personal selling, which are all channels used to communicate with the target market. Promotion is the most visible part of the marketing mix as it is often seen by a large number of people and involves a significant investment of money.

The Most Visible Part of the Marketing Mix, Which Is