When a company performs an audit of current managerial expertise, manufacturing and financing capabilities, and the organization's execution of the 4 Ps in the marketing mix, it is primarily interested in assessing its ________.
A)reputation
B)internal strengths and weaknesses
C)profit and losses
D)external environment

Question

Quizplus · Accepted Answer

By auditing its managerial expertise, manufacturing and financing capabilities, and execution of the 4 Ps, the company is primarily assessing its internal strengths and weaknesses. This assessment will help the company identify areas where it is excelling and areas where it may need to improve in order to remain competitive in the market.

When a Company Performs an Audit of Current Managerial Expertise