Once an organization has performed a complete situational analysis, including an evaluation of its internal strengths and weaknesses and the external opportunities and threats of the market environment, then it is ready to ________.
A)do market research
B)expand sales over the Internet
C)select its target market
D)perform an audit of the organization's execution of its marketing mix

Question

Quizplus · Accepted Answer

Once an organization has performed a complete situational analysis, including an evaluation of its internal strengths and weaknesses and the external opportunities and threats of the market environment, then it is ready to select its target market. The situational analysis provides the necessary information to help the organization identify the most promising target segments for its products or services, and to develop a marketing mix tailored to the needs and preferences of those segments. Market research, expanding sales over the internet, and performing an audit of the organization's execution of its marketing mix are all important activities, but they typically come after the target market has been identified.

Once an Organization Has Performed a Complete Situational Analysis, Including