Which of the following is a typical characteristic of a business-to-business market?
A)many customers who purchase in small quantities
B)geographically dispersed buyers
C)complex buying decisions
D)an individual makes the purchasing decision

Question

Quizplus · Accepted Answer

Complex buying decisions are a typical characteristic of business-to-business markets as they often involve a group of decision-makers and a longer decision-making process compared to business-to-consumer markets. Geographically dispersed buyers and individual purchasing decisions can occur in both markets, while many customers purchasing in small quantities is typically more common in business-to-consumer markets.

Which of the Following Is a Typical Characteristic of a Business-To-Business